Bulk Email and E-Newsletters

Bulk email offers the kind of versatility that old school direct mail advertisers could only dream about. You can segment your list by any criteria that you have data for, and you can schedule delivery for times for when your prospects are likely to read and respond to an offer.

Bulk email costs a fraction of print mail, and you can generate or add to your list with a web page sign-up form. Bulk email is perfect for special offers, coupons, seasonal events and specials as well as a simple reminder to your clients. Bulk email serves to deliver newsletters as well, cutting the cost of delivery to almost nothing.

However, unlike print mailings, which can be sent unsolicited, bulk email and electronic newsletters cannot be sent to recipients who have not chosen to receive email from you. The CAN SPAM Act* mandates certain requirements for commercial communications. It can be tricky to comply with this law.

The solution is to use a email service like Mail Chimp. This service creates an opt-in mail delivery that allows recipients to choose to remove themselves from the mailing list when they like. By using a service like MailChim, you can rest assured that you are in compliance with the law. We use and recommend MailChimp for bulk email for its ease, excellent functionality, and low cost.

Using a service like MailChimp also allows for both HTML and text versions to be sent so that people who do not receive HTML email will receive your message. HTML email can contain images and formatting, but not animations or embedded content like video or Flash animations.

We offer a free basic evaluation of your compatibility with a bulk email program. Comprehensive list evaluations start at $99.

*Basic evaluation includes review of your email contacts and a report of how email may contribute to your business.