SEO for Small Business Websites
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SEO secretsSEO

SEO is a must for any business with a website.
If you are serious about reaching your customers, your site MUST be properly optimized. SEO (search engine optimization) means optimizing your website to maximize it's ranking in organic (free) search listings. Based on meta tags and page content, search engines like Google, Yahoo & Bing (MSN) decide where to list your website. Carefully crafting your copy and meta data will make your website visible to the most highly qualified customers.

Search Engine Optimization has emerged as the world's fastest-growing and most effective method of advertising and marketing due to its ability to generate new business and increase brand awareness in the most cost effective way.

Following are the basic steps to optimizing a website:

  • Site analysis - Check meta data in your site against the search engines. Research the competition to see what common meta data is used in highly ranked sites. Evaluate meta data and keywords against this information.

  • Meta tags and page content optimization - Write new meta data and keywords based on the site analysis.

  • Establish a Google Analytics account - Google Analytics will show you everything about who, how many, how long, and location your of site visitors.

  • Evaluation - monitor and evaluate traffic trends on your site.

  • Tuning and maintenance - This process needs to be ongoing and evolving to keep your site at its best position.

  • Submission to relevant search engines

We offer basic site evaluations for free* and more comprehensive evaluations starting at $99.

Call or email us to request a FREE basic site evaluation*

*Basic site evaluation includes review of home page code and visibility research on Google, Bing and Yahoo search engines.

Last updated Monday, April 9, 2012 12:44 PM