With the explosion in mobile devices like smart phones and tablets, internet advertising has changed completely.
Since the first computer, people have had larger and larger screens. Now, suddenly screens have become very small.
If you are interested in reaching this audience, your website must work on these smaller screens.
This video from Google describes the importance of having a mobile compatible website. An amazing 55% of smart phone searches result in visiting a store or making a purchase. No business can afford to ignore this exploding market of buyers with the power to make purchases. |
Many web design companies will build you a nice looking website that does nothing for your business. Every website we create includes the tools and functionality to get you business FAST. Utilizing the excellent Google suite for advertising and analysis,we can get your business on the first page of search results the first day!
We are SEO experts and we do thorough research to find the exact keywords and phrases to get your website noticed and selling. We incorporate this research into every aspect of your site design to ensure the absoulute best performance for your advertising dollar.
We offer a wide variety of creative services including: website development, email marketing, branding, video scripting and editing, logos and graphic design, and copywriting. Advertising services include search engine optimization, search engine marketing, AdWords campaigns, email campaign management and social media advertising.
When you call Dave White Multimedia, Dave picks up the phone. You will get personal service and prompt turn-around for every project. If you have questions, you can call and Dave will take the time to answer them for you. Feel free to call anytime, Monday through Saturday, 7:00 a.m. to 7:00 p.m.
At the core of any modern advertising program is your website. It must be interesting and informative, but it also must be compatible with search engines. Search Engine Optimization (SEO) is included with every website we build. Also important is the many social media and other sites on which your website should be listed. Social media mediation is one service that can improve your organic listings and drive more visitors to your site.
Cost Effective Content
Dave White Multimedia specializes in cost effective content development for web, print and multimedia. Unlike many providers, Our low overhead means you get top quality content for the best price. You can be assured of unique ideas and innovative designs, and the kind of personal service that only an individual can offer. With more than 25 years of experience in advertising, we understand your customers and your market in a real and concrete way.
A Complete Toolbox.
We use the state of the art Adobe Creative Suite 5 including Dreamweaver, Flash Pro, Illustrator, InDesign, Photoshop, Acrobat 8 Professional, and Premier Pro. We use MS Office, including Word, Excel, and PowerPoint to create any type of file type for any purpose. Whether you need a logo and stationary and business cards, a new look for your website, or a Flash animation, we can supply it.
By utilizing the excellent Google Suite of advertising tools, any business can enjoy the kind of targeted marketing that used to be available only to large companies and high-priced ad agencies. It is now possible to advertise in your area to people who are looking for your product or service, see exactly who is visiting your site, and track every click and conversion.
Video on a webpage is almost irresistible, and has the ability to capture and hold your audience. Video improves visit duration and drives conversions. Video also offers additional search engine visibility by showing up in both general and video specific searches. Often people looking for how-to information will search video results. If your business has a do-it-yourself aspect, video is especially useful to capture more customers.
Today, copywriting is more than catchy headlines and clear descriptive prose. Because search engines also read page copy it is extremely important that the copy on your website has been written or edited by someone who understands search engine optimization. Your website copy should be focused on customer benefits, be clear and well organized, and repeat in proper proportion the keywords an phrases used in your meta tags and in your pay-per-click ad campaigns.
Email is an excellent way to bring special offers and other time sensitive information to your customers. Opt-in email is not spam and meets ICANN standards. Printable email coupons bring customers to your store and generate loyalty. We use and recommend MailChimp email service. Many of our customers have a small enough list that this service is free. MailChimp allows for both text and HTML email campaigns, reports number delivered and number opened, and the number that clicked through to a landing page.
Marketing on the internet is a rapidly changing proposition. Often ideas that we have are no longer relevant to the current climate. Visit our Learning Center to find information and links to the current state of the art for internet advertising. We have sections on SEO, AdWords, graphics, copywriting, video and more! If your are a current or prospective Dave White Multimedia customer, please take the time to review this section. It will make the collaborative design process more efficient and enjoyable.
Something different is not always better,
but something better is always different.
-Dave White
