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Today, every small business owner needs to advertise, but doing it yourself can produce less than professional results. It is so complex that even with help, the learning curve can be daunting. Our Learning Center is designed to offer basic concepts for understanding the how and what of internet advertising, graphic design, webpage design, copywriting, email and more.
SEO Secrets
Search engine optimization is important for any website. This page discusses the reasons for and the advantages of proper search engine optimization. 
 Graphics Basics: Types and Uses
Different graphics are used for different applications. Different file sizes and image descriptions are needed for different applications. On this page we discuss image formats and what types of file support animation and transparency.
 Embedding Content
Embedded content includes maps and video, and other web content in an iFrame, a way to put another webpage within a window on your website. This technique is very useful for keeping your visitor on your site while showing content from another source.
 Text and Copy
When working with copy, there are some basic rules to simplify the process of communication and exchanging information with your webmaster or designer. These simple rules will ensure that there are no difficulties with copy from existing materials or with new copy for your website or print media piece.
Printing Guidelines
 Printing requires different and typically larger files than electronic media. These guidlines will help you choose proper file types and prepare your files for printing.
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